How many of you have seen Kung Fu Panda featuring Jack Black? If not I highly recommend you do, it’s a classic. The whole movie is full of pure awesomeness, heck they even say it in the movie. “He was so deadly, in fact, that his enemies would go blind from over-exposure to pure awesomeness” stated Po. Speaking of Panda’s and pure awesomeness. What about the Google Panda Algorithm?
The main point of the Google Panda Algorithm is to improve search results. Gone are the days of clicking on link after link and finding nothing but spam and non useful content just to find what you need on page three of Google search results. Sites that are spammed, low quality, have no useful content and so forth have been hurt the most. Their pages are being bumped down the ladder and ones that are marked as useful and full of wonderful information are making their climb up the ladder.
The first Panda update came way back in February of 2011, which seems like eons ago. Google wanted to reward “high quality” sites that have better and more adequate content then “low quality” sites. This giving the web searcher (you) a richer “visiting” experience to Google and other sites. Panda is all about “content” and having quality content is what you need to survive in the Panda world.
Here are our top 5 ways to WINNING with Panda and content marketing:
1. Easy. What have we’ve been talking about already? Content. Quality Content. This by far is the most important aspect to winning with content marketing. If your content is lame, non-useful, misunderstood, spammed, etc. You’ll be walking around with a big “L” on your forehead. Who wants to be known as a loser? If you want to, be my guest nobody is stopping you. But, if you’re the other 99.9% that want to be “winning” (in my not so great Charlie Sheen voice) then listen up. The sooner and faster you move your content around, you will probably see a spike in your site ranking. The more you do it the easier and better your site will look and become.
2. Eliminate errors. No matter who you are, where you’re at or what you’re dealing with, mistakes look unprofessional. End. Of. Story. The easiest way to eliminate them is to not make them. Error free sites will be the ones rewarded by the new algorithms.
3. Ditch all the burden you have. Yes, bigger sites tend to rank better but unfortunately a lot of those sites often have pages that have content either ripped or copied from an article directory. Much of the information is never related back to the site, it’s useless and in the end hurting you and your site because of what it reflects on to the rest of your site.
4. Improving structure. If you live in a flood plain like many in my hometown do, a lot of houses are on stilts. Those stilts must be sturdy and well structured with the house or else it will collapse into the ground. Same rules apply to your site structure. For many internet marketers, their main care is about how many links are pointing back to their website. They forget about the on-page optimization which is one of the most important things for rankings in search engines. A clear-cut, well tailored site that has an easy to follow format is best. This way it suits the individual web visitor (you) and the search engine robot.
5. Augment a page rank strategy. You probably already have one, which you should. Keywords are hard, extremely hard at times and some are harder to rank than others. You should have pages targeting those selected keywords and they should only be one click away from your main page or homepage. This way they will get the greatest benefit from page ranking. You need to be aware and assured you are passing page rank to the appropriate pages.
For a long time SEO’s have been doing the same typical things, building good content, making it accessible to search engines and the readers, implementing good keyword research, inserting keywords whenever they can, and then getting links back to it. What SEO’s have not been doing though is asking “what is the viewers experience like? Are we creating a site that is useful and informative to our readers, to where they love us and share us to others?” The answer is simple, no!
Today, content writers have to produce and add value to the market for original and quality content to get long-term rankings in Google. To do so it takes lots of hours and work to complete. The downfall for a lot of internet marketers is that they do not have the patience to do so because they want instant results. While many internet marketers dread the Google updates, many are starting to like and approve of them. Once you start to build your business that is fitting with what Google wants, you also will look forward to the updates.
If your users can find enhanced and more applicable content more easily then they will be receptive to appropriate advertising. Hence advertisers will be more than willing to pay extra for advertisement. Driving up the revenue market for good quality content. With the Google Panda update their message was loud and clear. Google wanted original content that enriched users experiences and also added value to the market. In the end it would be considered a win for the user, advertiser, Google and the content writer.
Content Creator/Blogger/Social Media Strategist