Twerk Fail Fake Out | How Jimmy Kimmel Unknowingly Used The Power Of GREAT CONTENT To Fool The World

Twerk Fail Fake Out | How Jimmy Kimmel Unknowingly Used The Power Of GREAT CONTENT To Fool The World

Unless you’ve been living under a rock for the past week or so, you’ve probably seen the now infamous “Twerk FAIL” video featuring a girl who was apparently filming a twerking video for her boyfriend, only to have the entire episode end in comedic disaster. If you haven’t yet seen the video, you can view it below. Interestingly enough, the video was posted about a week ago with no fanfare, promotions, or any type of marketing campaign around it whatsoever. In fact, the video was simply posted to YouTube one day, and a week later it had over 9 million views. Right now, it is sitting at 11 million plus views and that number continues to grow, especially now that everyone knows that Jimmy Kimmel was actually the one who put the video together and posted it. Which poses the question, how did the video go viral so quickly if there was NOTHING around it to promote it? No one knew it was a production of Jimmy Kimmel, who the girl was, or even if it was fake or not. It simply spread like a virus across the internet and within a week everyone was talking about it. But a lot of people missed something that Kimmel highlighted without even knowing it. His twerk fail fake out was an illustration of the very grassroots of inbound marketing and how GREAT CONTENT is the driving force behind anything and everything you post or share on the internet.

If you’re familiar with inbound marketing, you already know that it essentially consists of creating quality, engaging content, and then promoting that content through various means such as calls-to-action, landing pages, search engine optimization (SEO), email marketing, etc. Content can be anything that is helpful, beneficial, educational, or even entertaining. Using inbound promotional means, such as what we mentioned above, you can create multiple channels for visitors to find your content on your website online, thus generating more leads for your company. So how does this apply to the twerk video? Kimmel has already explained that he did NOTHING to promote the video in any way shape or form. His name was not attached to the video, it wasn’t released to any media outlets, and there was nothing on his website, or any other website for that matter, that mentioned where the video came from or how it was made. A lot of specualtion yes, but nothing definitive. He never spoke of it on his show, the girl in the video never mentioned Kimmel or even that the video was fake, and there was ABSOLUTELY NOTHING anywhere on the internet that directed people towards where the video was posted on YouTube. People simply FOUND the video, starting sharing it, and before even a week had passed it had gone viral. So WHY did this happen?

twerk fail fake out

The answer to this is simple, Jimmy Kimmel created an AMAZING piece of content that people LOVED. The video was entertaining and funny, and most of all, it was RELEVANT. The term “twerking” has actually been around for quite some time now, but it has recently gained relevance do to numerous hip-hop videos including the term and actual dance along with Miley Cyrus “twerking” at the MTV Video Music Awards and setting off a maelstrom of controversy. So when the video titled “Worst Twerk Fail EVER” was posted on YouTube, people noticed because it was incredibly RELEVANT. Then, when they actually watched the video, they found it was entertaining and funny, so they started sharing it with everyone they knew, thus sending the video viral. If the term twerking wasn’t as relevant as it is right now, the video would not have gone viral. There would’ve been no benefit to the viewer and there would’ve been no incentive to share it. The video would’ve been dead right on the page it was posted and you would not be reading this article right now.

So what can we learn from this? Well, it’s simple. You CANNOT run an effective inbound marketing campaign unless you have GREAT CONTENT. In fact, as Jimmy Kimmel proved with this video, it is actually possible to create an inbound channel with great content ALONE. Yes, creating multiple channels and routes to your content using calls-to-action, landing pages, SEO, email marketing, etc. will help people find and share your content, but without QUALITY, ENGAGING, INTERESTING, or BENFICIAL content, you have NOTHING. Jimmy Kimmel’s twerk fail fake out video was such great content that he literally did not need a single other channel to funnel people into his video. The content itself drove its virality, and nothing else. In fact, Kimmel did such a good job with his video that he may have accomplished what he set out to do in the first place. When asked why he posted the video Kimmel responded, “Hopefully, this will end twerking forever.”

Let’s hope he’s right.


Brett GordonBlog Written By Brett Gordon

Certified Inbound Marketing Strategist | Content Marketing Specialist | Social Media Strategist | SEO


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