The Basics of CMS

First things, first…

Content Management System (CMS) allows users to publish, edit and modify content on websites.

Whether you’re a beginning site owner or a tech-savvy individual, CMS is important to learn and know. CMS programs¬†can range from extremely simple usage to having more complex functions, but both have the same goal in mind- be able to access and modify your website content efficiently.

You may be wondering why it is important to modify and update your website content once it is posted. The answer is simple – for Search Engine Optimization (SEO). If you’re new to CMS, you may not know the importance of SEO. For a brief overview, Google crawls your website. When Google searches your site’s URL, it crawls the page looking for keywords and their location, key content tags and title tags. We recommend making sure your URL includes your page title and that you make that title a strong H1 so that it gets the most attention when your site is crawled.

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By periodically managing and modifying your site’s links and keywords, you will prevent your site from collecting dust in the Google search. While you may choose to leave the title and H1 the same, it is good to change up the content – word things differently, add new keywords and put new info into play. Simple content management on your site will help your search results when Google searches your page, ultimately leading to higher positions in searches and more traffic to your site.

If CMS just doesn’t seem like your thing or you don’t have time to update your site, or maybe you want your site redesigned, hiring a company to do it for you may be the solution. Contact Anchor today to get started.

Plus, stay tuned to this blog if you’re interested in learning more about CMS!


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