With the swift ascension of social media in our lives and photo-focused sites like Instagram, Pinterest, and the recently revamped Facebook design gaining immense popularity, images and visual content have become imperative to any social media marketing campaign. Without visual content, you are not engaging your audience and you will no doubt be left behind by the companies who are using visuals in their content. According to a recent study done by 3M Corporation, 90% of all information transmitted by the brain is visual. That means people will not read or look at your content unless it is at least somewhat visually appealing.
Recent patterns and trends are undoubtedly showing a new era of visual content utilization. On Facebook alone, Hubspot research shows that photos generate over 53% more likes than the average post. Even if you’ve never tried to create visual content before, you are going to have to learn in order to survive in today’s visual world. Saying that you don’t have a budget doesn’t work as an excuse anymore either. Social media for the most part is FREE and it’s EASY to use. You just need to learn how.
Sometimes creating visual imagery can be tricky, but it shouldn’t be for social media. That’s why we’re here to give you a cheat sheet for anything and everything social you’ll need to know when creating cover photos for your different business social media accounts.
Cheat Sheet for Social Media Cover Photo Dimensions
Luckily, there are instances where the social network will automatically re-size your photos for you. This is a list times when your photos WILL be automatically re-sized for you.
- Facebook album photos.
- Facebook mobile image uploads.
- Facebook Timeline image uploads.
- Pinterest pins.
- Pinterest album covers.
- Twitter photo tweets.
- Google+ news feed photo uploads.
- LinkedIn photo links.
But if you want to upload a cover photo to one of your business pages, you will have to re-size it before uploading it, or it will not upload or it will become warped or cropped off in a way that would ruin the image. This is obviously bad news because your images will become distorted and you will not be visually appealing to your audience. No worries though, we have the cheat sheet that will make uploading cover photos easy cheeesy! Just follow the specifications given for each individual social media when creating your images and your uploading will literally take minutes to complete.
Certified Inbound Marketing Strategist | Content Marketing Specialist | Social Media Strategist | SEO