Every person who has ever had to write a paper, article, story, book, and yes, even a blog has been faced with the ever-prevalent writer’s block. Writer’s block seems to like to rear its ugly head at the least opportune times, like a Monday morning when you really don’t feel like working, let alone writing, or on a Friday when you’re ready to go home, not sit down and write a blog. But no worries! We’ve experienced the same difficulties, or rather annoyances, that come with blog writing. Consistently maintaining a blog so that it is relevant and beneficial to the reader is one of the most important aspects of an inbound marketing strategy, so we want to help you fight through that pesky writer’s block and give you some blog ideas to deliver yet another enlightening, educating, and engaging blog for your readers. Here, we have compiled a list of 10 blog ideas that would be great sources of inspiration and information for your next blog.
Check the Latest News in Your Industry
This should be the first step you take if you’re having a problem coming up with blog ideas. The latest trends and news in your industry are not only great sources of ideas and information, but they are also very important to your readers. Oftentimes when new technology comes out, or a developing or breaking news story relevant to your industry becomes public, your readers will want clarity on the subject, or they will want the concepts explained to them in a simpler, more easily understandable manner. This is where you come in. Writing a blog on your current industry news will display your insight and knowledge to your readers and will also position yourself and your company as experts and a trusted source of information. When this happens, people are much, much more likely to want to do business with you.
Look at Your Previous Blogs
Sometimes simply looking back at any old blogs you posted within the last year or two will give you some ideas. You might find an article that is still relevant today, but it is so old that it’s not showing up in search engines anymore or no one is talking about it. These are what we call “dead” posts. The content is still relevant, but the life of the blog has expired. Simply rewriting these posts using different wording, or a more modern take on the subject, is all you need to create a new, unique, and relevant blog post. This is considered “evergreen” content, or content that is always relevant in your industry, regardless of how much time has passed. There’s nothing wrong with rewriting an old blog post, just as long as you keep the new post unique from the original.
Look at Your Blog Comments
If you can’t find any ideas in your old blogs, then looking at the blog comments may give you some inspiration. Are there any questions from your readers? Did anyone make a comment that you could elaborate on? Both of these could be a start to a great blog. Remember, the best blogs are the ones that answer questions frequently posed by readers.
Look at Other Company’s Blogs in Your Industry
Now you obviously don’t want to plagiarize anyone else’s work. That’s illegal, plus your article wouldn’t rank well in search engines since Google hates duplicate content. But you can still get some great ideas from your competitors and leaders in your industry. Sometimes they will take a stance on a topic that you and your company doesn’t necessarily agree with, so write a blog from the opposing point of view. Sometimes they’ll write a blog on a topic, but they forget some key information, so write a blog on the same topic, but include the key information they forgot. Checking their comments section is also a great way to get ideas from other blogs.
Check Your Social Media Pages
This is a GREAT place for inspiration. Social media sites like Facebook, Twitter, YouTube, and LinkedIn are all great places to see which news is trending and what everyone is talking about. Social media is just that, SOCIAL. This is where all of your readers socialize and communicate information to one another about various different topics. So go through your social pages, find patterns and common topics that a lot of people, especially your own readers, are talking about, and write a blog about it addressing pertinent information or answering frequently asked questions you saw. Sometimes simply getting on Twitter and searching using a hashtag will give you a wealth of information and stories. Or you can look on your Facebook wall and see what people are saying about you and important topics in your industry. Whatever it is, you are sure to find something to write about looking at your social media because that is where your readers and customers are.
Look at Your Own Webinars
Do you host your own webinars? Does your company? If so, then you probably have a goldmine of information sitting in each and every one of those webinars. The easiest way to do this is to simply play back the webinar, then take simple notes on what you, or whoever was running the webinar, said. Make sure to include all the MAIN points, but don’t try to get too specific with your blog. The point is to write a basic review of the webinar to give your readers a recap. You don’t want to be too specific because you will want to direct your readers to the actual webinar within your blog with some call-to-actions, or CTAs.
Check Your Past Phone Calls and Emails
Go through your old emails and call logs and see if there were any problems or questions that seemed to occur frequently. If you do, then this would be the perfect time to write a “how to” blog helping them solve the problem on their own, or if it’s a question, answer the question with a blog. Either way you’d be killing two birds with one stone by answering or solving your readers’ problems, and also having a fresh new blog for your website. You also may have solved that reoccurring problem for all future users, thus eliminating that hassle from your plate.
Check Your Google Alerts
Google will periodically send you alerts to you inbox notifying you when new results are found for your specified search terms. For example, if you set “home restoration” as one of your terms, Google would automatically send you any and all ideas, news, and trends relevant to “home restoration”. This is a great way to get a wealth of information on one topic.
This is one you want to be careful with. StumbleUpon can be your greatest asset, or it can become your worst enemy because of its addictive qualities. It is easy to get on StumbleUpon, start searching for relevant terms to your industry, then 3 hours later find yourself buried in dog and cat memes. You may be laughing, but it happens all the time, and your boss won’t think it’s a laughing matter when you have no blog to show for all your time. However, StumbleUpon, when used correctly and responsibly, can be a tremendous source of information from places you wouldn’t normally think to look.
Browse Industry Forums
Some industries don’t necessarily have forums for their particular line of work, but there are a lot of forums out there for various different fields. If you are one of these industries, then you will find a TON of great information and inspiration from forums. Forums are usually flooded with people from the general public with questions, comments, and concerns about various products and services. Browse through their comments and learn what they are asking about, or what they are wanting to learn about, then write a blog on the topic.
Blog ideas and inspiration can sometimes seem impossible to come by, and trust us we know, but through our experiences writing blogs here at Anchor, we’ve always managed to create blogs when we need them using these tips. You would be hard pressed to find someone who reads through all 10 of these tips and can’t come up with a single idea for a blog topic. In fact, we have yet to see it happen. So, without further ado, we believe you had a blog you needed to write…
Certified Inbound Marketing Strategist | Content Marketing Specialist | Social Media Strategist | SEO