Were you ever approached with the question “How influential are you on the world wide web?” or, “Hey, can I get your Klout score..?” To answer both questions, think about what you share on social media sites such as Facebook, Twitter, and Google+. Is it influential? Do your friends and followers like, comment on, or retweet your content? Is what you share legit or trustworthy? The more you influence other people via social media, the higher your Klout score is.
What exactly is a Klout score?
A Klout score is the measurement of someone’s overall online influence on a scale of 1 to 100. The more social media activity you are involved in, the higher your score is. The score represents your ability to drive actions online. In other words, it measures how active and engaging your social media posts are. Usually, active celebrity social media accounts tend to have the highest Klout score. Lady Gaga, Justin Beiber, and Barack Obama have scores in the 90-100 range. Top business brands such as CNN, The New York Times, and American Airlines are also a few that maintain high scores. If you are curious on what your score is, you can check it out on www.klout.com.
How is your Klout score measured?
The Klout score is not the average of your influence on all your social media profiles; it is the accumulation. The more networks you are engaged in the higher your score is. If one profile is neglected and the other is over used it can hurt your score. A Klout score is made up of three specific measures called True Reach, Amplification, and Network Impact. True Reach measures the user’s audience who actively engage in the posts. Amplification scores the likelihood that a message posted will attract action; this can be retweets, mentions, comments or likes. Network Impact measures the total influence value of the users’ engaged audience.
Why is Your Klout score important?
To those who consider themselves social media savvy, a Klout score can be very important. The score shows that you have demonstrated to ability to create content that influences those who are friends/followers. The content on your social media sites attract the attention of others. Businesses working with Klout will offer free experiences and products to Klout users who maintain a high score. Once you are registered with Klout, depending on your score, users are eligible for freebies!
SO HOW DO YOU BUILD AND MAINTAIN A HIGH KLOUT SCORE?
- Connect your social media accounts with Klout.
- Focus on sharing informative content that is easy to read and understand.
Content can include:
- News articles.
- An inspiring quote.
- Participate in conversations, ask and answer questions, and contribute your two cents by participating in conversations. When it comes down to the information you share, it is quality over quantity. According to Klout, being active is different than being influential; part of your score depends on the engagement you generate out of the information you share.
- Engage with your friends and followers.
- When it comes to friends and followers, again, it is quality over quantity. If you have 500 followers on Twitter and only maintain relationships with 100 of them, your influence is limited. To increase your True Reach, you must keep up with the relationships you build. Get to know your audience so sharing information and commenting on their posts won’t be awkward.
Your Klout score does not determine whether you are an important person or not. It is not an IQ, GPA, or ACT score. It just means that you are using social media more effectively and influencing those who interact with you. Knowing your Klout score and what it means will help you identify your strengths and weaknesses and allow you to better navigate and influence the social media landscape!