Inbound Marketing Pricing | A Guide to How to Price Inbound Marketing Strategies

Inbound Marketing Pricing | A Guide to How to Price Inbound Marketing Strategies

If you are looking into inbound marketing as a marketing strategy for your business or company, you are probably wondering what the pricing is like to run one of these campaigns. The honest answer is that every company is different. So if you really want to get an accurate picture of what you will probably be spending on your inbound marketing campaign, you will want to first speak with an inbound marketing consultant. They will help assist you in designing and developing your inbound marketing strategy and will help you create a blueprint that is reasonable and affordable for you. To help give you a better illustration of the type of money you should expect to spend, we will break down the numbers for inbound marketing pricing for you by using a couple examples.

Let’s assume that you are a $700,000 company and you have about 10,000 contacts in your database. You plan to invest 10% of your total sales in your marketing strategy, so that would leave you with a $150,000 budget for your inbound marketing campaign.

OR

Let’s assume that you are a $700,000 company, have 10,000 contacts, BUT you plan to invest 20% of your total sales in your inbound marketing strategy. You do this because you want to more aggressively pursue that $1 million barrier. This would leave you with a $140,000 budget for your inbound marketing campaign.

inbound marketing pricing

Regardless of which of the two above scenarios apply to you, your Service Annual Cost would still look something like the following:

  • Marketing Technology-$20,000
  • Website Design-$10,000
  • 8 blogs per month (Full Service)-$30,000
  • 4 emails per month (Full Service)-$15,000
  • Social Media-$18,000
  • 6 Premium Content Offers-$20,000
  • Other Services-$25,000

This would set your TOTAL ANNUAL COST at $138,000.

Now if you think that number is too high, there are ways you can reduce costs. If you think you are able enough to write your own blogs and just have a consultant coach you on strategy, keywords, and the technical jargon surrounding posting and optimization, then you can reduce your costs a bit. The cost for actual writing can add up over time.

inbound marketing pricing

So let’s do one more example. Let’s assume you are a $350,000 company with about 5,000 contacts in your database. You plan to invest 20% of your total sales into marketing because you want to aggressively pursue that $500,000 barrier. This would leave you with a $70,000 budget to work with. With this setup, your Service Annual Cost would look something like the following:

  • Marketing Technology-$15,000
  • Website Design-$10,000
  • 8 blogs per month (Do-It-Yourself)-$0
  • 4 emails per month (Do-It-yourself)-$0
  • Social Media (Do-It-Yourself)-$0
  • 6 Premium Content Offers-$20,000
  • Other Services-$10,000

This would set your TOTAL ANNUAL COST at $70,000.

So in essence, the smaller a company you are, the more you will want to do yourself. However, you will still want to set some money aside for consultation and coaching so you are not just wasting your money using ineffective methods. Inbound marketing can be an unbelievably effective marketing strategy if you apply it correctly. It is no longer just a fad anymore. It has established itself as the primary alternative to traditional outbound marketing, and in a lot of cases, has become the PRIMARY marketing strategy for companies due to its affordability and effectiveness. Don’t wait! Use this inbound marketing pricing guide to help get you started!










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