Facebook, by now, has become a social media behemoth. Its power and influence over anything and everything in the social world is unparalleled. With over 1 billion users, its monstrous size and scope lends an abundance of opportunities to companies who want to market and advertise to all of its users. However, doing that can take time and effort if you do not fully understand how to use it. Luckily, Facebook scheduler is easy to use and can make the marketing process much easier than it appears on the surface. All you need to do is learn how, which is why we put together this how-to blog on Facebook’s pre-planner to help you out!
One of the best things about Facebook is that you can pre-plan a ton of posts at one time. You don’t have to get on Facebook everyday to manually make posts. You can schedule them ahead of time using the pre-planner that is located at the bottom of the status box. Looks like this:
Once you have selected your year, date, and time for your post, you can now choose to give the location of where the post is coming from. The location icon is the icon farthest to the right. Once you click on the icon, it will ask you “Where were you?” This is where you can enter your location. This is optional so you don’t have to do it, but it can be useful if you’re trying to identify with locals or establish a local presence with your campaign. The location section looks like this:
So now you’ve chosen a date for your post and told people where the post is coming from. Keep in mind that you can also “backdate”, which means you can post something in the past also. Most people use this to put important company dates or milestones on their timeline that they would like the public to be aware of.
Now you have the option of targeting specific groups of people who have liked your page. Keep in mind that this is not recommended if you have a small fan base of under a thousand likes. But if you have a large Facebook page that has thousands of likes, you might want to target. The target icon is the icon in between the time scheduler and location icons on the bottom tab. Once you click on it, you will be given options like this:
As you can see, you are given several options to target. Keep in mind, when you target you WILL be reaching those people, but you will also NOT be reaching everyone else. The only way the other people are going to see what you posted is if one of the targeted people like or share your image or status update. The number on the right hand side shows approximately how many people you will be reaching using the specific target demographic you’ve chosen. It is marked as “Targeted to”. This number usually gets smaller when you target, so keep that in mind.
Once you’ve entered your year, date, time, location, and target, you can now add whatever it is you want to post. The target and location are both optional, so you don’t always have to implement them. You just have to schedule the date.
When deciding what to post, realize that visuals work the best on Facebook. It has been statistically proven that photos generate 53% more likes than the average post. Contests, links to blogs, and other useful content can also work to drive visitors to your page. You can monitor what is working and what isn’t by viewing the “Insights” box at the top of your page. It will look like this:
The Insight tab will tell you how many people are seeing what you’re posting and how many people are “talking” about your page. People who are “talking” about it are people who have liked, shared, or commented on your posts. Your “reach” is how many people see your posts. They haven’t taken any action on it, but your post has shown up in their newsfeed. Reach is important because even though these people aren’t acting on your posts, they are constantly aware of your company and brand. Remember to always look at your Insights tab; it will tell you what is getting reactions and what isn’t.
Here is where you can edit, reschedule, or delete scheduled posts. Simply click the downward facing arrow at the top right corner of the post and it will give you your options. This is a great place to map out your Facebook marketing strategy and really develop your company’s online voice.
Now everyone we just talked about is FREE. You can start up a Facebook business page for FREE, schedule out posts for FREE, and measure your results all for FREE. However, Facebook does offer a promotion option where you can pay for your page to be promoted on the side of the page for everyone to see. If you are on Facebook regularly, you see these running down the side of your page all the time:
These are paid advertisements and are relatively cheap considering how effective they are. You really shouldn’t have to promote if you know how to spice up your page the right way, but promoting IS a great way to take your page to the next level. You can see more specific approximations depending on the size of your page and how much you are willing to spend. It will look like this:
Facebook also gives you the ability to manage your page from a mobile device, as seen here:Facebook will also show you everything you need to know such as people who are liking your page and people who are messaging you through your Facebook inbox. It will put all vital information right in front of you at the top of your page. It will look like this:
All of this is very simple and easy to use. When scheduling posts and developing an online voice for your company, keep in mind what it’s like to be scrolling Facebook as an individual user. What makes you want to like something, what makes you want to share something, and what makes you want to comment on something? You should be asking yourself these questions every time you post. Humorous or visually engaging posts usually work the best. People tend to respond to things they haven’t seen before, something that is profound, or something that provides them with value. They also love posts that make them feel good, makes them laugh, or stirs emotions within themselves. Rise above everyone else’s noise and give people a reason to want to come back to your page in the future.
Remember that Facebook is not just enormous right now, but it is still steadily growing, therefore the amount of people you can reach using Facebook is also steadily growing. With over 1 billion users spread across the world, it is hard to imagine another medium with the power to market to so many people in such a short time, for FREE. That means if ONE customer walks through your doors because of Facebook, you are already in the green on your ROI. Anything on top of that is pure profit. What else do you need? Take advantage of Facebook and all of its marketing capabilities today and laugh your way to the bank!
Certified Inbound Marketing Strategist | Content Marketing Specialist | Social Media Strategist | SEO