Companies may be asking themselves why would it be beneficial for them to connect their Facebook company page to their Twitter account, or they may be wondering how to even do it. The short answer is because it makes sharing and receiving social media content from these two websites much, much easier because it gathers the content in one place. You will also be increasing your visibility across both platforms. Linking the two websites essentially lets whatever is posted on Facebook to be posted on Twitter. This is convenient because someone only has to post a status or picture once on Facebook and it will automatically be posted to Twitter.
To help you out, we’ve put together a guide on how to connect Facebook to Twitter.
Step 1: Go To Facebook and Login
You will want to add “/twitter” to the back end of the normal Facebook URL. That will take you directly to the Facebook to Twitter connection page.
Step 2: Click “Link a Page to Twitter”
Step 3: Select the Accounts You Would Like to Connect
If you have one account, there’s nothing to choose. However, if you have multiple Facebook pages, you will have to select the ones you want connected to Twitter by clicking “Link to Twitter” to the right of the accounts you want to connect.
Step 4: Authorize Facebook to Use Your Twitter Account
Once you’ve chosen the accounts you want to connect, Facebook will ask you to authorize them to use your Twitter account. All you need to do is simply fill in your Twitter username or email, type in your password, and click “Authorize App” at the bottom of your screen.
Step 5: Edit Your Connection Settings
Congratulations! Your Facebook account is now connected to Twitter. All that is left for you to do is check the boxes to the right of the content you wish to be shared on Twitter from your Facebook. For example, if you don’t want your photos shared to Twitter, but everything else is okay, just uncheck the box next to “photos”.
Doing this is extremely beneficial for large companies and organizations because they generally don’t have to worry about Twitter. They can simply post all their content to Facebook and it will all automatically be posted to Twitter at the same time. It’s essentially killing two birds with one stone, making it much easier to increase visibility across both platforms as well as generating multiple channels of exposure while only managing one. It is an easy and simple way to do mass social networking without having to be on multiple sites at the same time.
Although it is a good idea to link Facebook to Twitter, it is not such a great idea the other way around. You want to post on Facebook regularly, but not nearly as much as people normally post on Twitter. If you posted every single tweet to Facebook, you would eventually start to annoy your fans on Facebook because of the overload of posts, and this is the last thing you want happening. Twitter is more of a text driven social site while Facebook is more visually driven, so you want to keep your posts on Facebook limited to pictures and only use words and status updates when necessary. Don’t overdo it. On Twitter, you can virtually post as much as you want because of how the site is designed and perceived, so adding in Facebook will only supplement your Twitter feed. So bottom line: Facebook connecting to Twitter works, but you do not want to connect Twitter to Facebook.
Hopefully this guide on how to connect Facebook to Twitter was helpful to you and your company. Keep in mind that the more social platforms your company is actively involved in, the more channels of exposure you open your company up to. Connecting Facebook to Twitter is a great way to supplement this.