Recent statistics have shown that blogging has become one of the most powerful and common tools used in inbound marketing strategies, second only to social media. Creating and writing interesting and engaging content is fundamental to inbound marketing. Providing knowledge, expertise, and value for customers and visitors is key to driving leads and even more importantly, converting them. However, writing blogs, regardless of how effective they are, can become tiresome over time and can be difficult to put together, especially if you don’t have the time to sit down and write for 2-3 hours a day. Us here at Anchor Communications understand this, so we’ve put together a list of content marketing strategies you can capture and convert leads without having to write and create blogs.
Content Marketing Strategies for Non-Bloggers
Sometimes people are better at speaking than at writing, and you would probably get a lot more value out of them if they talked instead. So why not do that? Vlogging, or video blogging, is a great way to provide valuable information to your audience while also taking advantage of your employees’ presence and speaking skills. Not only that, videos tend to be much more engaging visually and sensually to the viewer than a written blog would. You can also take a blog you have already written and choose to elaborate on it through a video to add extra depth to it. Any extra media you add on top of a blog is great, as long as it doesn’t become cluttered or overwhelming to your visitors. Vlogs are perfect for people who are captivating speakers and have a commanding presence.
Are you one of those people who read the above paragraph and thought, “Well I’m a good speaker, but I don’t feel comfortable on camera.”? Then podcasts are for you. Podcasting initially was born out of blogging, but gained steam once the iTunes store started to make them more popular. We wouldn’t recommend it as a primary tool for your inbound marketing strategy since it is still considered somewhat of a novelty, but it is a great supplementary tool. Some good podcast ideas would be interviews with experts within your field or with people within your company to answer common questions or problems they have dealt with.
Content snacks are small pieces of information that your viewers can see or read and digest within seconds. Little tidbits of information such as text messages, single-image charts, and bulleted lists are all examples of content snacks. You will find this most prominently used in social media with visuals, pictures, infographics, or humorous captions. Facebook, Twitter, Pinterest, and Tumblr are all great places to use content snacks. You can also use them in text messages you send to opted-in subscribers in your SMS database. Sometimes blending mobile marketing with social media is a great route to go.
Infographics are one of the best tools you can use to visually explain something, or visually blow people’s minds with eye-popping statistics put into perspective with visuals. We use the word visuals a lot because, like they said, “A picture is worth a thousand words.” Sometimes you can actually explain something much easier and more understandably through an infographic rather than through words in a blog. You can check out some examples of infographics and see for yourself the visual power they hold.
If you think you never have to write again now that you’ve decided not to do a blog, think again. There are still whitepapers, eBooks, fact sheets, press releases, and other print materials to write and put together. And yes, this is important. All of these can generate tons of new leads for you and your company, which naturally makes them important tools to your inbound marketing strategy. If you really hate writing that much, you can hire a freelance writer to do your writing for you, or you can bring in an inbound marketing agency. This will obviously take a little money out of your pocket, but you can focus on your business rather than putting together quality and engaging content all the time. Either way you look at it, you need to produce that content or risk losing customers to other companies who are producing that content.
Certified Inbound Marketing Strategist | Content Marketing Specialist | Social Media Strategist | SEO